By using 100% sustainable raw materials and ingredients, Purasana responds to the increasing focus on natural, organic and vegan products. Learn more about our company vision and values.
Pure products
Natural ingredients
Sustainable at every step
Organic quality
How it all began
Purasana's roots are in Komen, where Raf De Jonckheere opened a natural shop (Biovita) in 1977. A year later, he launched his one-man business. The business continued to grow and moved to Ypres in 1999. Raf's passion for organic and high-quality products and his nose for the latest food trends made him ready for his next ambitious step in 2010. His own brand Purasana was born. The first products to appear on the market were organic plant powders.
Purasana mission statement
Raf De Jonckheere created the Purasana brand out of his personal passion for natural and organic products. His goal: to develop, produce and commercialise. This is done both in-house and in collaboration with professional partners and labs. With Purasana products, he aims to make people healthier and more energetic. In short: the general well-being improve. That is why Purasana focuses not only on the health and food market, but also on other sectors such as sports, wellness, home and beauty.
Administration and order processing are carried out from Purasana's headquarters, while production is handled by Sowepo.